As the Caribbean continues to find different ways of consuming entertainment due to the global pandemic, Magnum Tonic Wine has unearthed new ways to pivot and stay ahead of the game.

The forward-thinking brand has launched its online trivia game, Weh Yuh Know Bout Dancehall, which challenges participants in rounds with dancehall-related questions, to showcase how knowledgeable they are about the genre.

Each game is available for a limited time, and is hosted on Magnumhub.tv; the game is updated with new questions every six months. Participants can win prizes and surprises weekly and are offered unlimited entries.

The game show is hosted by popular comedian and actor Trippple X who promises to bring his big personality to make each game memorable.

“Well, you know me, I always bring the vibes and high energy, so you know there is gonna be non-stop laughing once I’m involved. Weh Yuh Know Bout Dancehall is a good look for the industry, so I just want to big up Magnum for innovating the idea and for giving me the opportunity as the game show’s host. I believe all who participate will enjoy themselves, trust me you won’t be disappointed memba Trippple X say so. Just try something new,” he urged.

Participants will need a sound knowledge of the Dancehall industry, as the questions gradually get harder as the game progresses. The questions are asked in rounds and each participant will have ten seconds to answer. For a chance to win, contestants must complete all three rounds, answering all questions correctly.

According to the brand’s Regional Marketing Manager for the Caribbean, Kamal Powell, the game will have lasting effects on our culture.

“We are excited to announce our latest innovation Weh Yuh Know Bout Dancehall because the industry needs it. Much of our culture is dominated by oral tradition where information is passed down through word of mouth. The problem with this is that, over time information will become muddled and so too will the culture. By introducing this game, we hope to document aspects of Dancehall culture and realign its people with the facts and history. Weh Yuh Know Bout Dancehall will be successful because a lot of thought and planning went into the process. From the game’s set-up to the questions, we know our patrons will love it. All winners will be contacted for a chance to win giveaways courtesy of Magnum Tonic Wine,” said Powell.

Magnum Tonic Wine is regionally recognized as the drink of Dancehall and is known for its outstanding contributions to the genre.

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