IzyBeats, The Grammy-winning Jamaican Producer Releases, “Up Deh”, His Debut Single As An Artist

Written by: The LargeUp Agency

IzyBeats, the Grammy-winning Jamaican producer and songwriter behind global smash hits like Koffee’s breakthrough single “Toast” and Jorja Smith feat. Burna Boy’s “Be Honest,” is stepping out front as an artist for the first time with his debut single “Up Deh” featuring Konshens.

“Up Deh” is the first single to feature IzyBeats out front as an artist, but singing is nothing new for the Hellshire Beach, Jamaica native and longtime Miami resident. Growing up, he envisioned himself as a vocalist before he began making beats for his stepbrother, singer David Lyn. More than just a beatmaker, vocal coaching and writing is an integral part of IzyBeats’ creative process with the artists he produces. In fact, his melodies can be heard in the vocal mix on nearly every track he’s produced.

Up Deh

It’s this aspect of his craft that led him to connect with Jamaican dancehall superstar Konshens (“Bruk Off Yuh Back,” “Gal a Bubble”) on his debut single. “I’ve recorded [Konshens] several times, and he’s never seen a producer from Jamaica work the way I work. As soon as he heard what I was planning [with the EP], he said I support it, I want to be a part of it. If he sees something in you, whatever he could do to help you, he’s gonna do it.”

IzyBeats, Andron Cross, is renowned for his work with international artists like Koffee, Jorja Smith, Burna Boy, Lila Ike, Masego, Vybz Kartel, Alicia Keys, and more. His infectious “Yo Izy, Are You Kidding Me?!” tag can be heard at the top of dancehall, R&B, afrobeats, hip-hop, reggaeton and reggae hits across the world, including Koffee’s 2018 breakout hit “Toast,” as well as “W,” from the Grammy-Award winning debut EP Rapture.

Following that record’s success, IzyBeats produced the chart-topping single “Be Honest,” from Jorja Smith and Burna Boy, in 2019. His most recent Grammy nomination was for his work on Masego’s Studying Abroad: Extended Stay, which was nominated in the Best Progressive R&B Album category at this year’s awards. IzyBeats joined the roster of international music group Creative Titans in 2017, and is gearing up to drop his debut album in 2022 alongside Believe.

Expect more singles to follow in early 2023, as IzyBeats takes listeners on the road to Edgehill.


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