Dancehall King Adidja “Vybz Kartel” Palmer has partnered with American Stores and the ‘Help Me Help You Foundation’ in Trinidad to bring some “Christmas Cheer” to the people of T&T. From 1 pm on Friday, December 20th, about two hundred persons in need of appliances, toys, and even some foodstuffs came to the St James branch of American Stores on the corner of Agra St and Western Main Road where over $100,000 worth of merchandise were distributed.

While recently in Trinidad to launch his business collaboration with Angostura Limited, Palmer visited American Stores to implement this charitable initiative and commissioned Ornella Luces and her ‘Help Me Help You Foundation’ to organize and manage the philanthropic effort.

“I get nuff love everytime I forward Trinidad. Mi feel like it was only right I do something for my people here. Trini people love Vybz Kartel & Vybz Kartel love Trini people. So mi link with Amir from American Stores fi do a giveaway of some appliances and things on my behalf to show some love and appreciation. Nella coordinated and managed the rest of everything and its in full swing!” Palmer said.

Persons in need of appliances and other items were required to sign up and participate in a brief interview via phone or messages to be eligible. The Foundation’s committee did their due diligence to ensure that those most in need and deserving were the ones receiving the assistance from the initiative.

Chair of the ‘Help Me Help You Foundation’, Ornella Luces said her organization will also be giving stuff to some of the orphanages and needy homes and welcomed other corporate and charitable organizations to get involved and share with those who are less fortunate. She said:
“This was all his (Kartel) idea, as we normally do some charity around this time but not on such a large scale. However, I was happy to manage it for him and Amir Maybodi, who is the Managing Director of American Stores Ltd. gave me the money to get all these other things and we managed the screening process online via our social media pages”.

“Kartel has been a family friend for many years so I’m happy to help him with this worthy endeavor and looking forward to helping the people who really need it in these tough times.” she went on to say.