After months of excitement, projects unfolding and a new business, the “Queen of the Dancehall,” Spice, is today adding another year as a regional ambassador for Magnum Tonic Wine, to her list of achievements. The drink of the dancehall concretized its bond with Spice by re-signing the mutually beneficial partnership between both parties.

Spice, otherwise known as Grace Hamilton, was beaming with excitement, saying she is anticipating another year of great things and a continued long-term relationship. “I am truly elated as both Magnum Tonic Wine and the Spice brand sees the value of our partnership and the versatility that Spice brings to the table.  They have been so impressed with the results that they have decided to re-sign. I look forward to a fruitful and long-lasting relationship,” she said.

Magnum Tonic Wine champions itself as the drink of dancehall through its direct devotion to the genre. Similarly, Spice’s alignment with the brand has seen entertainment and dancehall representation in all its facets. There have been a series of partnerships from the artiste’s music videos to charity collaborations, Magnum Xplosion concerts and Magnum Spice It Up, a popular entertainment talk show that covers issues relevant to the public.

At the re-signing, Spice also announced a Magnum Dance Challenge to her hit single ‘Go Down Deh’ where the winners will receive one million Jamaican dollars in cash and prizes. This will mark the first activity of the renewed brand partnership among others. “There is always something fun to look forward to in any collaboration with Magnum. The first to come is a social media dance challenge to my latest hit song ‘Go Down Deh’ where winners will receive a share of one million Jamaican dollars courtesy of Magnum. Also, there will be frequent appearances on social media with Ding Dong, the other Mangum Ambassador; so definitely can look out for that. We have a summer jingle coming up, Magnum Spice it Up Season Three, a reality show called Making Team Spice, and of course, my birthday celebration where I will be giving back,” Spice shared.

The brand’s Regional Marketing Manager for the Caribbean, Kamal Powell expressed his delight at the collaboration and hinted at upcoming projects that the brand will bring to life: “We are excited to renew this partnership with the Queen of Dancehall herself – Spice, as she has contributed greatly to the Dancehall industry and we recognize her efforts. It is truly a pleasure working with her and I can’t wait for the projects that we will embark on in the future,” Powell said.

Through her partnership with Magnum Tonic Wine, Spice promises that this year will be filled with a plethora of exciting activations that will keep fans all over the region occupied and entertained. The brand also promises to deliver on its promise to keep dancehall at its core by offering innovative ideas that persons can still enjoy from home due to the physical and social gathering restrictions.

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