The ‘Can You Feel It’ official music video for Carib’s Brand New Ad Campaign just dropped and features a cameo appearance from the International Grammy Award-winning producer, DJ Khaled alongside Jamaican Superstar, Shenseea and Trinidadian Soca Star, Kerwin Du Bois.

DJ Khaled

The infectious ‘Can You Feel It’ Caribbean anthem visuals was directed by Award-winning director Gil Green and is truly reminiscent of Caribbean culture. In this new project which has secretly been in the works for some months now, Carib Beer invites you to come and experience a world of fun, passion, and vibes as the world discover the beer of the Caribbean and the world’s most exciting playground.

The track was written by Kerwin DuBois and performed by Kerwin DuBois & Shenseea. Producing credits goes to Christopher “Jillionaire” Leacock and Kerwin Du Bois; and mastering was done by Precision Productions Music.

Shenseea & Kerwin Du Bois

As part of Carib Brewery global rollout and 70th-anniversary celebrations of its flagship product, Carib Beer is welcoming you to a world of change with their new logos, their rebranded label of the Malta brand which was changed from Malta Carib to Carib Malta, and Carib also recently launched a new product, ‘Carib Blue’ (a premium beer with six percent alcohol).

Carib Beer is from the heart of the Caribbean, united by the sun and connected through the sea. This crisp, fresh lager celebrates the true Caribbean original in everyone. In 2021, the brand was given an original icon as a sign-off on its lineage and bright future. The “Caribbean Shield” is the New Carib Icon, a symbol created to capture the unique soul of the Caribbean. Carib wants the world to discover and enjoy our great beer, and with our new look, they are approaching the world confident, iconic, and timeless.

Carib Beer Rebrand Image, New Product & Logos

With the aim to attract more of a global reach and international sales, Carib added DJ Khaled as an ambassador for Carib and he will be working with the company for two years. According to Carib’s Marketing Manager, Antron Forte:

“Over the last three years, we were making sure the Carib brand is ready for a global stage. We have been doing a lot of work on packaging, designing the look and feel of the brand. The ambitions aren’t about how much we sell in Trinidad, to become a big brand we need to look outside.”

“When we partnered with Shenseea with her very broad reach and representing the Caribbean, with us coming together it gave us a strong boost in the US and the Caribbean with our song that we dropped today. We really want to be known as a Caribbean brand and any artiste we see living the Caribbean, loving the Caribbean and exuding that Caribbean life and fitting the personality of the brand, we will want to partner with them.”

Sources include: https://guardian.co.tt, https://tt.loopnews.com

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