Written by: Lesandra Scott
In the glitzy world of entertainment, where lights flash and cameras click, there stands an unseen yet indispensable figure-the publicist. A masterful architect of stardom, the publicist wields the power to craft and shape the image of celebrities and public figures. Beyond the dazzling facade, these skilled professionals work tirelessly, orchestrating media strategies, managing crises, and deftly navigating the ever-changing landscape of public relations. With an uncanny ability to tell captivating stories and build strong connections with the media, publicist remains the steadfast guardian of their clients’ reputations and the driving force behind their ascent to fame.
In this article, we’re addressing those behind the scenes that hail from the shores of the Caribbean!
Tenille Clarke
A Trinbagnian woman of many hats who stylishly wears them as she continues to navigate her industry. Tenille Clarke, the Principal Publicist of Chambers Media Solutions, a Public Relations firm, Tenille Clarke has definitely made her presence felt in the lives that matter: her clients. The travel enthusiast has had in her hand the image of clients such as Tarrus Riley, Kabaka Pyramid, Sean Paul, Buju Banton, Hector Roots Lewis, Teddyson John, Voice, Blaxx, Chronixx, and Fay-Ann Lyons-Alvarez among others.
Tenille’s writing which is a direct nod to her level of talent has made it into the pages of some eye-raising publications such as ELLE, Teen Vogue, InStyle, MadameNoir, and Yahoo Sports Canada. One of her latest articles featured Halle Bailey who played the role of Ariel in The Little Mermaid and was published in Teen Vogue.
Yvette Noel-Schure
Yvette Noel-Schure is a well-known Grenadian publicist and communications strategist in the entertainment industry. Schure has worked with numerous high-profile clients, particularly in the music industry. One of her most notable clients is Beyoncé Knowles-Carter whom she has represented for many years. Yvette has played a crucial role in managing Beyoncé’s public relations, crafting her image, and coordinating media campaigns for her albums, tours, and other projects. Yvette Noel-Schure has also worked with other renowned musicians and celebrities including Mariah Carey, Prince, John Legend, Chloe X Halle, and Jessica Simpson. Her expertise in strategic communication, media relations, and crisis management has made her highly sought-after in the entertainment industry.
Ronnie Tomlinson
This Jamaican soca lover is the CEO of Caribbean artiste Public Relations and Management Company, Destine Media. Touted as one of the most popular PR firms, Ronnie has narrated the image of a number of careers including that of Mavado, Jahmiel, Konshens, Sean Paul, Shaggy, Kabaka Pyramid, Hood Celebrity, Taurus Riley, and Buju Banton. Speaking of Buju Banton; in 2019 Tomlinson’s firm handled all the publicity for his “Long Walk To Freedom Tour”.
Tomlinson is responsible for the Best of Miami festival and the Love and Harmony Cruise. Impressively, she has also landed DJ Khaled as a client having handled the publicity for his Days of Summer cruise.
Adanna Asson
A woman on a mission to help artists gain exposure is Publicist, Adanna Afiya Asson. No stranger to shaping the narratives of artistes, this Trinidadian lady has worked along with artistes such as Voice, Farmer Nappy, Kerwin Du Bois, Marvay, Adanna Roberts, and most notably, Patrice Roberts.
The Entertainment Publicist has under her belt over twelve years in the industry which she navigates via her wealth of knowledge and undeniable experience. Impressively, Adanna in 2023 became a Professional Member of The Recording Academy!
Roxxi Chung
Jamaican-born and raise Tracy- Ann “Roxxi” Chung is the founder of Roxxi Chung PR which is a full-service Public Relations & Communications boutique focusing on entertainment & lifestyle brands. With the aim of helping brands authentically connect with their target market through incredible storytelling and content curation.
Alongside celebrity publicist Marie “Driven” Theodore Roxxihas worked with Jamaican celebrities including Spice, Wyclef Jean, Lady Saw, and couple Papoose and Remy Ma. She has interviewed Ricky Blaze, Future Fambo, Kranium, K’coneil, Omari Banks, and King Yellow Man’s daughter K’reema.
Caribbean Folklore With Illustration
By: Lesandra ScottSince it was way too early for bed and with her four teenage children, without any internet and evidently growing restless, Mother decided to use this inopportune moment to tell us tales and stories about entities of the night, the Caribbean folklore that she was told of when growing up as a child.
Read more ...Mas Legend, Peter Minshall Returns for Carnival 2020
By: Nekisha CyrusPeter Minshall will be returning to the Trinidad Carnival scene in 2020 as a band mas-designer. No stranger to controversial art, the recent unveiling of his new collection ‘Mas Pieta’ was inspired by Michelangelo’s renaissance sculpture, ‘The Pieta’.
Read more ...Trinidad Dancehall And The Zesser Movement
By: Nekisha Cyrus‘Zesser’ a term that was initially coined and heavily associated with the Trinidad Dancehall community has now evolved into a movement. Today this movement, which was birthed within the streets of Trinidad’s ghettos is now making its way to some of the main stages, not just locally but internationally as well.
Read more ...Jab Jab, the mass of the downtrodden, the music of the simple man has now ascended into prominence and respectability on the carnival scene. Jab has been around since the origin of carnival, Jab Molassie in Trinidad and Jab Jab in Grenada.
Read more ...