Congratulations are in order for Trinidadian producer, Keshav Chandradath Singh, and the XOriginals Dance Group whose song was featured in Apple’s latest global Ad campaign for their new series of products which includes the iPhone 13 and iPhone 13 Pro, all-new iPad mini, Apple Watch Series 7, and more.

The song ‘Winner Walk’ was produced by Jus Now (a two-member production team, popularly known for Bunji Garlin’s hit soca releases ‘Truck on the Road’ and ‘Big Bad Soca’). The production duo consists of Trinidadian producer and musician, Keshav Chandradath Singh and Sam Interface of the United Kingdom.

This is what Keshav had this to about the news:

“It’s a great look for Trinbagonian music on the contemporary world stage and having a seat at that table can hopefully bode well for the just dues Trini music deserves. It’s influenced the sound of global music for so long that it feels really good that WE music is being used to sell the most recognisable tech and personal device products in the world. Apple repurposed it and took out the vocals for the ad but the full version of the song can be found on all platforms including Apple Music, Youtube, Spotify, Tidal, Amazon and just about anywhere else”

Also receiving producer credits on the track is the popular Trinidad-based Dance company, XOriginals. Xander’s, the founder of XOriginals who is also featured on the vocals described the feeling of hearing the song on an Apple ad as unreal and had this to share as well:

“Having it synced on an Apple Inc. Commercial piece of content is unreal for us, yeah it’s exciting but more so it gives us that extra confirmation that our ideas can go farther than we think.”

XOriginals Founder Xander & Luna

Outside of the dance arena, the XOriginals Dance Group has been striving to produce their own soundtracks. In 2018, the group released a video mixtape titled ‘IslandHop’ and worked with Jus Now in 2019 on a soca dance track, ‘Way Up’. ‘Winner Walk’ was recorded and released before the pandemic. Sharing their excitement via Instagram, this is what the group posted:

“Winner Walk” made it into one of @apple new commercials for their latest product line release! The process of creating this project was the most organic and to be able to do it  with @jusnowmusic was a blessing. Much love to @moretimerecords and @somethingouttanothing ‼

So much more to say about this but we’ll stop here even though we’re just getting started. P.S. Apple CEO #timcook premiered it on his twitter too! 😫crazy

Look we! @xodancelabel

In case you missed the Apple Ad, you can check out the full video below.

And if you haven’t heard the original single ‘Winner Walk’, feel free to check it out as well.

Sources include: https://tt.loopnews.com, https://newsday.co.tt, https://www.newsamericasnow.com

Hashtags: #JusNow #XOriginals #Apple #AppleAd2021 #Soundtrack #WinnerWalk #MoreTimeRecords #TrinidadandTobagoEntertainmentNews