Streaming Giant Spotify Coming to The Caribbean

Written by: Lesandra Scott

Coming to the Caribbean’s shores is the music streaming giant, Spotify, which has announced it has expanded its reach to 85 new markets and welcomes 36 new languages to its premium platform. With its rollout to happen over the coming days, what does this mean for folks in the music industry in the new regions, say, the Caribbean?

Record labels focus on how many streams an artiste seeking a deal has. So much so, that they wouldn’t want to invest in an artiste if they see their returns on the artiste aren’t financially appealing. However, with the streaming service being made accessible to them, it represents “more opportunities for artistes and podcasters to make a living from their work”. This is according to Spotify’s Chief Freemium Business Officer, Alex Norström.

Since becoming public knowledge, music-related folks in positions of power have been ecstatic and vocal. In the words of Producer Yared “BoomDraw” Lee, “Spotify launching in the Caribbean and many African countries is going to be HUGE for Jamaican music. This is VERY exciting!” Also on the same page is Jamaican stakeholder and CEO of music publishing agency, Pop Style Music, Julian Jones-Griffith who said on Twitter that it’s “a game changer for us”.

New Spotify users will have access to both Free or Premium plans across the market. Though, in select markets, folks will choose from the following plans: Family, Student, Duo, and Individual Plans. The Caribbean islands that gained access to the music streaming giant include Antigua and Barbuda, Bahamas, Barbados, Belize, Curaçao, Dominica, Grenada, Guyana, Haiti, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, Suriname, and Trinidad and Tobago.

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