Written by: Lesandra Scott
Stanley Omah Didia better known in the world of Afrobeat and Afropop as Omah Lay, is a Nigerian singer, songwriter, and producer. In 2019, he transitioned from being a producer to becoming an artiste with “Do Not Disturb”. The following year, he received the “Next Rated” award at the 2020 Headies Award. Today he has built a massive fanbase and gets millions of views per video. Speaking of views, his latest release “Understand” currently sits just shy of 10 million views.
So how did Omah Lay get to this level of stardom?
A year and a half ago, Omah Lay’s life was fairly normal. With less than a thousand Instagram followers, he posted a freestyle video and in its caption, urged viewers to get the comments to 300. The reward for doing so being he’d post the studio version of the song (which was nonexistent). As it turned out, the freestyle became a hit, “Bad Influence”, and a multi-platinum selling single. Fast-forwarding to 2021, Omah Lay now has 1.6 million Instagram followers.
Touted by Apple Music as their very first ‘Africa Rising’ artiste, Omah Lay’s latest release ‘Understand’ sat at the top of Spotify’s African flagship playlist, African Heat. About the song, Omah explained: “It’s not been long since I recorded this song. It hadn’t even been two months since I recorded the song that I put it out. It’s one of my stories as usual because my songs are always my stories. The part where I say, ‘All of my fans I pity for them’ that’s actually me referring to my fans because it had been eight months since my last project, and anybody had heard from me. I was dealing with a lot behind the scenes, like relationships, you know girls break your heart. I put that whole story together and we made a song. That song is ‘Understand.’” Though, “I was really scared to put out ‘Understand’ because I didn’t know what to expect. But as soon as the song was out, in less than 24 hours it was number one on almost every single platform.”
Currently, signed to one of Nigeria’s recording companies, KeyQaad, Omah Lay has been labeled an “Afro-fusion sensation”. Next up for this 24-year-old from Ikwerre is his album which he’s been adding the final touches to despite it not being given a release date as yet. In his very short career so far, he boasts collaborations with some of the big guns: 6lack, Olamide, Wizkid and Justin Bieber.
For more new afrobeat songs that are worth a listen, check the playlist below.
Hashtags #OmahLay #Wizkid #Tems #JustinBieber #Ninola #AdekunleGold #Popcaan #BellaShumurda #Gyakie #KizzDaniel #NanaFofie #LuckyDaye
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